25 media hits 30M+ audience reach
The transportation sector tops the list as the largest source of greenhouse gas emissions. Delivery and freight vehicles are responsible for nearly 30% of the output in the US alone. This reality is driving an increased demand for eco-friendly vehicles, particularly hydrogen-powered ones.
Good PR can help these green innovations roll out even faster. Here's how a strategic PR campaign helped the first hydrogen-powered eco-courier company in North America win major media coverage to roll out its brand at electrifying speed.
About Geazone
Geazone Eco-Courier is a leading cleantech company offering everything from same-day deliveries to complex distribution services on the west coast. In late 2022, they were ready to launch North America’s first hydrogen-powered courier fleet. They’d snagged a rebate partnership program with the BC government's CleanBC Go Electric Hydrogen Fleet program to do it. Geazone needed to get the word out, which is where PR for a cleantech startup came into play.
PR Challenge
But with big dreams come big challenges. While Geazone was not a brand-new startup, its brand awareness was limited and its timeline was tight.
They had to host a conference (a first for them) online, including government and corporate partners, without the help of an in-house marketing team. Meanwhile, their CEO, despite having some media experience, needed a boost in confidence to handle expected inbound media interviews.
PR Solution
Over the course of six weeks, Mind Meld PR executed a PR campaign. This included organizing and running a press conference and doing proactive media outreach with press releases. Mind Meld PR also provided media training to Geazone's leadership team, so they could handle reporters’ questions like a pro.
PR Results
In just a few weeks, Mind Meld PR secured over 25 pieces of news coverage, reaching an audience of more than 30 million. Many of these hits were achieved within just the first 24 hours after the press release went live.
This coverage included driving cleantech-focused outlets like Driving magazine, H2 View and Fuel Cell Works, as well as big mainstream news outlets like The Toronto Star (Auto section), Business Examiner and The Times Colonist.
Ready to get your tech company in the news? We’ll make sure your next big move makes a splash. Contact Mind Meld PR today