Editing a press release (or anything else) by committee is generally not a good idea. The "too many cooks problem" crops up and by the time

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....

Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...

More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...

It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...

In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution

Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...

Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.

Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...

You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...

Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...