PR campaign | Mind Meld PR

Oct 4, 20233 min read

The easy press release editing process we use with clients to pitch reporters, fast

Editing a press release can be a beast of a process, but it shouldn't have to be. Let us present a cautionary tale, based on a true...

Mar 13, 20232 min read

Case Study. PR for an AI healthtech company

Feb 13, 20232 min read

Realtor Magazine. Not disclosing property problems could lead to lawsuits, says RocketPlan

After the stress of house buying and renovating, it’s easy to assume that your house will only need minor repairs and upkeep. But what...

Nov 28, 20224 min read

How not to do crisis PR. A heartbreaking case study from Taylor Swift

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Nov 17, 20224 min read

How to do interviews that get better stories for PR. Tips from a Hollywood reporter

Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...

Jun 30, 20223 min read

May the Force bring you media coverage (without a press release)

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Feb 7, 20222 min read

Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...

Nov 4, 20211 min read

Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution

Jul 21, 20212 min read

Startup Thread. NFT Marketplace is accessible to all now, says crypto startup CoinOS

Do you remember the Nyan Cat? This silly animation paired with the catchy song was all over the internet a few years ago. Well, it was...

Jun 1, 20213 min read

Are you a visionary leader? You might be right for Executive PR

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

Apr 22, 20213 min read

How to leverage the results of a PR campaign

You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...

Mar 31, 20213 min read

How to measure the success of a PR campaign

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

Mar 16, 20215 min read

What to do when a PR campaign fails

You send out the perfect media pitch to a reporter who seems like just the right person to tell the story. Killer subject line in the...