media strategy | Mind Meld PR

Sep 12, 20234 min read

5 content marketing mistakes to avoid in 2023

Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.

Nov 28, 20224 min read

How not to do crisis PR. A heartbreaking case study from Taylor Swift

To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.

Jun 30, 20223 min read

May the Force bring you media coverage (without a press release)

I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...

Apr 12, 20222 min read

Lifewire. Integrating 5G into cars could open doors for hackers, says TechDemocracy

High-tech vehicles are racing across headlines, and there's no dead-end in sight. Built-in components like park assist and collision...

Feb 7, 20222 min read

Forbes. Your actions to mitigate climate change are worth something, says Ted Dhillon

More and more stakeholders are demanding businesses become more sustainable. But is it feasible at your organization? Environmental,...

Nov 4, 20211 min read

Forbes. "Put up or shut up," says FigBytes CEO, Ted Dhillon

In a recent Forbes piece, FigBytes CEO and founder, Ted Dhillon, explains how a data-driven approach to climate change might be the solution

Aug 20, 202125 min read

Pop your media bubble and think differently

Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...

Jul 6, 20216 min read

How to have better conversations, for PR professionals or anyone else

We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...