Case Study. PR for an AI healthtech company

Music shapes our world — it’s the soundtrack of our lives and brings us together. LUCID, a Toronto-based tech company, is using the power...

Although music has existed for at least 35,000 years, we are only now uncovering its therapeutic health benefits and its huge impact on...

Science tells us that music can make listeners feel, lighting up the areas of the brain that process emotion. But can music have an even...

Recalls and expiry dates can turn a normal, safe medical device or product into a life-threatening implant. But it doesn’t have to be...

Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...

From Day 1, the vaccine rollout has faced problems. Countries had a shortage of vaccines, or enough vaccines but lost them to expiration...

PPE (Personal Protective Equipment) went from an obscure medical abbreviation to one of the most popular words and products of 2020. The...

There’s no such thing as a perfect plan. But there can be, if we use the right resources. Healthtech Xcelrate UDI’s President Joan...

The FDA estimates that more than 80,000 people have died because of recalled medical devices and products -- and that’s just in the last...

Health data platform MacroHealth is using their Series A funding round to hire 30+ tech roles out of Vancouver, as well as developing...

A lifetime in healthcare is long enough to know the ins and outs, the good and the bad, and most of all, the problems that go unsolved....

Canadian health data platform MacroHealth raised an impressive $54m in their Series A funding round, and aim to hire 30+ technical roles...

Being able to identify holes and flaws in a system is essential before trying to fix it. The American healthcare system is known for...

Sometimes the most thoughtful innovations come from solving huge problems you’ve noticed early in your career. It’s a challenge to gather...