The easy press release editing process we use with clients to pitch reporters, fast
Editing a press release can be a beast of a process, but it shouldn't have to be. Let us present a cautionary tale, based on a true...
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Jonathon Narvey
Oct 3, 20235 min read
PR insights. What’s the story with cleantech?
The global market for cleantech is expected to reach US$650 billion by 2030 (nearly 3x what it’s worth today). Like any business sector,...
Alice Wu
Sep 28, 20232 min read
PR tactics that get media coverage for tech startups
In the startup world, standing out from the crowd isn't just a goal—it's a necessity. Journalists can get 30, 50 or even 100 media...
Jonathon Narvey
Sep 12, 20234 min read
5 content marketing mistakes to avoid in 2023
Content marketing is a delicate blend of art, science, and strategy. Here's how to avoid the most common content marketing mistakes.
Jonathon Narvey
Jun 1, 20234 min read
Getting the most of your next tech conference
Getting the most out of Collision 2024, Canada's biggest tech conference
Jonathon Narvey
Nov 28, 20224 min read
How not to do crisis PR. A heartbreaking case study from Taylor Swift
To understand how (and how not to do) crisis PR, let’s take a look at how Ticketmaster handled its own PR fiasco.
Jonathon Narvey
Nov 17, 20224 min read
How to do interviews that get better stories for PR. Tips from a Hollywood reporter
Even famous, confident Hollywood stars might not realize the magic that they have inside them – until you pull out that original, amazing...
Alice Wu
Jun 30, 20223 min read
May the Force bring you media coverage (without a press release)
I was watching Obi-Wan Kenobi on Disney+, and it occurred to me that Jedi Knights use multiple tactics to achieve their goals, even...
Chelli Shapiro
Jun 6, 20222 min read
The Plug. Clean tech has the potential to save lives, FigBytes
Climate change is a global issue, unhindered by borders or oceans. But the impact it has on people is often influenced by their...
Chelli Shapiro
Jun 3, 20222 min read
CTV. Real estate AI can help in unstable markets, says Hao Li
With the Bank of Canada recently increasing the benchmark interest rate to 1.5%, Vancouver’s housing market has begun to cool off. The...
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May 26, 20222 min read
Lifewire. We need AI that can explain itself, says Travis Nixon
We love artificial intelligence. But no matter how great the benefits and results AI provides, we still don’t often know how it works....
Alice Wu
May 25, 20223 min read
A PR agency's guide for clients to give awesome media interviews
Media training for your company? When the deadline is tight, this PR agency makes time so you shine in the media interview.
Jonathon Narvey
Apr 26, 202217 min read
Elon Musk buys Twitter. Now what?
Well, Elon Musk did what he set out to do – the billionaire has successfully purchased Twitter. This takeover can be thought about in...
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Mar 16, 20223 min read
What’s the story with blockchain? Insights from a tech PR agency
Welcome to our new ‘What’s the story?’ series, where we highlight the top trends, events and storylines in a particular industry. But...
Kendall Saretsky
Nov 16, 20212 min read
Startup Thread. Test your candidate's skills, not their patience, says Qaid Jivan
It's hard to find the right candidate for a job a the best of times. But hiring for a role you have no experience doing? That's even...
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Aug 20, 202125 min read
Pop your media bubble and think differently
Even before the pandemic, we all lived in our own media bubbles. Our points of view was shaped by our vantage point of the world. When we...
Patricia Graciano
Jul 30, 20212 min read
Entrepreneur. A niche business has to sell and educate simultaneously, says Joan Melendez
Building brand awareness can be a challenge for any new company. But for a super niche business that the media has yet to address? It is...
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Jun 1, 20213 min read
Are you a visionary leader? You might be right for Executive PR
Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...
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May 6, 20218 min read
How to make tech make sense
It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...
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Apr 1, 202116 min read
Get creative. Be productive. A 1-degree shift can make the difference
Sometimes we think we need to make big, bold changes to see the biggest return on effort. In fact, smaller one-degree shifts can actually...
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