Technology is instrumental in our lives now. From organizing our weekend to literally saving lives, we love it. So why do we struggle so...

Thought leadership strategy involves a kind of high-value commercial speech that’s not quite journalism, and not quite marketing.

We assume that some just naturally have the gift of the gab -- but being able to begin and hold an interesting conversation is actually a...

How do you get into public-relations jobs? The long answer is, go to school, then cultivate your curiosity, imagination and a tremendous

Is blockchain doomed? How much of a future does AI really have? Is cleantech making a comeback?

Reporters get hundreds of media pitches every day. But what is it that puts one PR pitch above another? Who gets the journalists to open...

I get my news like everyone else these days: online, usually on my smartphone. But I did something different once: on impulse at the Hive...

Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...

It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...

So how do you start building relationships with the right reporters? What makes their jobs easier and get your stories published?

You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...

A conversation on what's required in a real-life PR campaign, from brainstorming to media targeting tactics, outreach and more.

Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...

Approaching reporters can sound intimidating at first. But you can employ a tool most people are given before they even know what a pitch

In a time when almost anyone can claim to be a “journalist” (thanks to social media) and real, professionally trained journalists are...

Sometimes we think we need to make big, bold changes to see the biggest return on effort. In fact, smaller one-degree shifts can actually...

When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...

Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...

You send out the perfect media pitch to a reporter who seems like just the right person to tell the story. Killer subject line in the...

You’ve built a tech company from the ground up and are starting to get some traction. How do you pour gas on that fire? One way to...