How to get reporters to tell your story
Reporters get hundreds of media pitches every day. But what is it that puts one PR pitch above another? Who gets the journalists to open...
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Jonathon Narvey
Jun 8, 20213 min read
Public relations strategies that newspapers taught me
I get my news like everyone else these days: online, usually on my smartphone. But I did something different once: on impulse at the Hive...
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Jun 1, 20213 min read
Are you a visionary leader? You might be right for Executive PR
Public relations isn’t just for businesses. It’s for visionary leaders, CEOs, Marketing VPs. The better you look, the better your...
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May 6, 20218 min read
How to make tech make sense
It’s a question almost every prospective client asks us. How can we pitch tech to journalists, if we’re not scientists, programmers, or...
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Apr 27, 202124 min read
How PR professionals build relationships with reporters
So how do you start building relationships with the right reporters? What makes their jobs easier and get your stories published?
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Apr 22, 20213 min read
How to leverage the results of a PR campaign
You got a media hit, congratulations! There’s nothing like the thrill of seeing your or your company’s name in the news. But a few days...
Jonathon Narvey
Apr 20, 20214 min read
What goes into a public relations campaign?
A conversation on what's required in a real-life PR campaign, from brainstorming to media targeting tactics, outreach and more.
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Apr 15, 20217 min read
Crisis PR conversations. What's Up with WhatsApp
Social media often becomes a breeding ground for misinformation, especially when it revolves around a corporate PR crisis. When untrue...
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Apr 13, 20216 min read
How to pitch to journalists and get media coverage
Approaching reporters can sound intimidating at first. But you can employ a tool most people are given before they even know what a pitch
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Apr 6, 202120 min read
Why people don't trust the media anymore
In a time when almost anyone can claim to be a “journalist” (thanks to social media) and real, professionally trained journalists are...
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Apr 1, 202116 min read
Get creative. Be productive. A 1-degree shift can make the difference
Sometimes we think we need to make big, bold changes to see the biggest return on effort. In fact, smaller one-degree shifts can actually...
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Mar 31, 20213 min read
How to measure the success of a PR campaign
When it comes to judging the success of any business venture, take a moment to rethink your metrics. Are you measuring the things that...
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Mar 23, 20213 min read
Crisis PR takes leadership
Some of the most powerful and most innovative companies around have seen something akin to open revolts by their 'progressive'...
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Mar 16, 20215 min read
What to do when a PR campaign fails
You send out the perfect media pitch to a reporter who seems like just the right person to tell the story. Killer subject line in the...
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Mar 9, 20215 min read
How to turn a tech founder into a thought leader
You’ve built a tech company from the ground up and are starting to get some traction. How do you pour gas on that fire? One way to...
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Mar 2, 20213 min read
Change how you communicate
How are you communicating with customers? Your internal stakeholders? Investors? If there's room for improvement (and there almost always...
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Feb 23, 20213 min read
How to get press coverage. Part 2
You’ve taken the time to craft a press release, put together a media list, and...nothing. Silence. Been there? With unprecedented news...
Jonathon Narvey
Feb 5, 20216 min read
A crisis PR perspective on #Gamestonk
I once wrote the tagline “Investing for the 100%” and “invest like a millionaire, even if you’re a thousand-aire” for a Vancouver-based...
Jonathon Narvey
Dec 23, 20203 min read
Our most popular PR talks of 2020
“The objective here isn’t to get an instant sale. For now, we’re trying to kick off a conversation. That’s where we can take the time to...
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Dec 15, 20204 min read
Digital marketing strategies that actually work
Between Google Digital Garage and HubSpot courses, anyone can be a successful Digital Marketer, right? Wrong. In an industry that...
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