Fascinating facts and dazzling data. How to pitch news like a PR pro
How do you know what’s newsworthy? What data points can you give them? Here's some advice for giving your PR agency what they need.
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Jonathon Narvey
Sep 256 min read
How to get faster results with your PR agency
The new PR agency client wants fast results? That’s what they’re going to get… if they can work with us.
But what does that mean, exactly?
Jonathon Narvey
Sep 66 min read
Build your content marketing foundation before you sign a PR agency
Let’s say this company hires our PR agency to get their story out there, without a content marketing foundation already built.
Jonathon Narvey
Aug 2318 min read
Use the Trump-Harris media relations playbook for your PR
What are the different media relations strategies we’re seeing from the Donald Trump and Kamala Harris 2024 US election campaigns?
Jonathon Narvey
Aug 204 min read
Send out the press release over a newswire! Sure but that's all? Good luck with that
Sending out a press release over a newswire can be dead-easy. It's also not effective if what you want is earned media coverage.
Sam Duffy
May 157 min read
The 5 things I wish I knew in my first week working in public relations
For a reporter coming into a PR agency, it can be hard to know what to expect in your first few days.
Jonathon Narvey
May 76 min read
Update your website, fix your brand (and boost your PR success)
Some cool tech company hires us to make them famous, but their website sucks. We've run into this situation more than once as a PR agency.
Jonathon Narvey
May 23 min read
How to use social media to help news make news
Getting media coverage is awesome. Here are some tips on how to effectively use social media to help news make even more news.
Jonathon Narvey
Mar 76 min read
We don’t bribe or impersonate journalists. (Sorry.)
Some people just have the wrong idea about what a PR agency does. We don’t pay journalists to write articles. We also don't write journalist
Jonathon Narvey
Feb 215 min read
Competitors cut back on marketing? Time to boost your Share of Voice
Now could be exactly the right time to focus your marketing efforts on improving your Share of Voice.
Jonathon Narvey
Jan 193 min read
PR Insights. What’s the story with FinTech in 2024?
The machinery of finance is still slow, clunky, and wrapped up in red tape. Fintech companies are looking to change that in 2024.
Jonathon Narvey
Jan 165 min read
The Seattle tech hub in 2024. Thoughts from a public relations expert
The personal computing revolution and the tech booms that have followed -all started when Bill Gates decided to go home to Seattle, and t
Jonathon Narvey
Jan 94 min read
How to engage your audience at tech trade shows
You set up your booth at a conference or trade show like Consumer Electronics Summit (CES). You're feeling like a lion on the prowl,...
Jonathon Narvey
Dec 29, 20239 min read
Minding the future. Tech, media and PR in 2024
We’re storytellers to those who are building the future. So, what does the future of tech, media and PR look like in 2024?
Jonathon Narvey
Dec 1, 20234 min read
Lessons in PR. How to deal with adversarial questions from reporters
Elon Musk faced yet another adversarial question. He's no stranger to them, and his answers are a lesson in PR for other CEOs.
Jonathon Narvey
Nov 28, 20235 min read
San Francisco tech can restore the city to its former glory—here’s how
San Francisco can leverage an established and thriving tech industry to bring back some of the lustre that makes the city an enviable hub.
Jonathon Narvey
Nov 9, 20235 min read
PR tips for tech startups. Going off the record
Going on or off the record with a journalist: what's the deal? Dive into our media training guide tailored for tech startups where we...
Jonathon Narvey
Nov 1, 20235 min read
How tech startups should deal with news embargoes during PR campaigns
One late night, during my days as a tech journalist, I was huddled with my laptop, passionately penning a story about an up-and-coming...
Jonathon Narvey
Oct 20, 20234 min read
Take my money! Why marketers and brands should be happy to pay for X
The artist (sorry, er, company) formerly known as Twitter (X) just rolled out a $1 yearly fee for users in The Philippines and New...
Jonathon Narvey
Oct 4, 20233 min read
The easy press release editing process we use with clients to pitch reporters, fast
Editing a press release can be a beast of a process, but it shouldn't have to be. Let us present a cautionary tale, based on a true...
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